About Hawk Group
Leading Fruit Packaging Manufacturer
Hawk produces environmentally friendly sustainable packaging solutions designed for efficient packing, storage and transport from the packhouse to the end customer.
Proudly New Zealand (NZ) owned and operated, our factory is centrally located in the largest apple-growing region in NZ, minimising transportation needs and offering us a unique insight into the industry. All our products are made from 100% recycled paper.
We pride ourselves on delivering consistent quality and exceptional customer service. Trusted by both small, independent growers and large listed companies, Hawk’s unique approach adds value beyond packaging; from logistics and transport, to inventory management and product forecasting.
Your Business - Our Focus - Working Together
Your Business
Understanding our customers
At Hawk, understanding our customers is our top priority. We start every discussion with a focus on what drives success for our customers and the industry. Our commitment is evident across all levels of the business, from our sales and service teams to production, risk and compliance, technical, tooling, engineering, and finance departments.
Customer-centric approach
Deep engagement: We take a keen interest in our customers, understanding how their businesses operate and what is important to them.
World-class products and services: Our goal is to provide exceptional products and services tailored to our customers' needs.
Our Focus
Commitment to quality
Quality is at the forefront of everything we do. We strive to be the best in fruit protective packaging on the world stage. Seasonal visits from our Technical Manager, who works alongside packhouse staff to experience our products firsthand and address any concerns, have added significant value to our customers.
A culture of innovation
At Hawk, we recognise that every employee has unique gifts, talents, and skills. By encouraging our team to share ideas, collaborate with others, and upskill on their knowledge base, we have fostered a deep culture of innovation. By challenging the status quo and taking calculated risks, we are constantly pushing boundaries to be at the forefront of innovation in the horticulture industry.
Working Together
Multi-faceted customer interaction
Enhanced communication: We adopt a multi-faceted approach to customer interaction, ensuring a strong understanding of clients across the business, rather than through a single account manager.
Multiple touch points: Customers may engage with our Service Manager, Production Planning and Distribution Team, Risk and Compliance Manager, and Technical Manager.
Collaborative effort: This collaborative approach ensures a comprehensive understanding of our customers and the industry, facilitating the sharing of valuable ideas to improve our products and services.
A strong complementary business partnership
Our desire to become a market leader of fibre packaging solutions by de-commoditising our business, led to us offering complete product and service solutions for our customers. Alongside providing our own services to support our packaging trays, we partner with Hawk Technology to ensure our factory and those of our customers are using world-class machinery and automation to provide operational efficiencies.
Real world experience
In 2023, during a shutdown due to Cyclone Gabrielle in Hawke's Bay, we took the opportunity to support one of our key customers. Our production team worked night shifts in their packhouse, experiencing firsthand the challenges and processes our customers face. This invaluable experience led to discussions, debate and numerous ideas for improvement.
Discover how Hawk’s fruit protective packaging solutions can benefit your business.
